“Waned to start my own company”-Oz Blueprint Program review- Eddie Nu Funding

​Oz:
Hey everyone, Oz here. I have one of my members here, Eddie, from Nu Capital Funding. How are you doing Eddie?
Eddie:
I’m good, man. I’m good. I’m definitely honored to be here.
Oz:
That’s great man. Great to have you.
Oz:
I wanted to bring Eddie, he’s been having a lot of success and also he has an interesting story. Usually people find me on YouTube, on Google. He somehow found me on Instagram. I don’t know how you did that. One day he sent a message saying, “Hey man, I’ve been checking out your content. I want to join your blueprint,” and things like that.
Oz:
I don’t know the backstory Eddie. How did you get a hold of my Instagram? Not that it’s a secret but I don’t usually … I usually have family and friends, so how did that workout?
Eddie:
Well, I found you through YouTube. YouTube is just … you could comment, you can’t do nothing personal. I’m a up close and personal person so before I spend my money, I’m going to make sure that I talk to you. So I just found you on Instagram and said, “Hey.”
Oz:
And you asked some questions, I remember. Then I answered questions and you took a while, then you came back and joined The Blueprint.
Eddie:
Yeah, I didn’t have internet. I didn’t have nothing.
Oz:
What was happening until that point? Let’s talk about it. What have you been doing until you found me on YouTube?
Eddie:
Cash Advance actually saved my life. I won’t talk about my prior life but basically, when I first found Cash Advance, I was actually … I just moved back to New York. I just went through a bad breakup and I lost everything. I was homeless. I didn’t have nothing.
Eddie:
I found Cash Advance. My whole life I just did either door to door jobs or I was just in sales and marketing my whole life so I’m all like, “Well, I can’t do this 9:00 to 5:00 stuff. I don’t want to get my hands dirty.” I was getting my hands dirty, I had to do whatever I had to do to try to make some type of money so I found Cash Advance. At first it wasn’t paying but it was just something, like the people that I was working for, the people that used to work, the people that used to be stockbrokers, I was always attracted to the Wolf of Wall Street movies, the Boiler Room movies and I was like, “Now is my chance.”
Eddie:
I found a little shit shop in Brooklyn and I learned the game from over there. They was only paying me 20% of my points and I was also getting them $400 a week draw. Different people from different offices will start working and they’ll actually befriend me and teach me about what the game really is and you don’t have to have money. We could get paid off of loaning people’s money and so I figured, “Before I start my own business, I’m going to hit Wall Street first.”
Eddie:
I hit Wall Street for a few months and I did pretty good there. I’m like, “I’m just going to start my own company.” So I found you and at the time I didn’t have the money to join because I just funded a deal, a big deal that got [inaudible 00:03:20]. After that I was like, “I’m going to start my own company. I don’t have enough money to pay for the blueprint system right now, what I’m going to do is I’m going to fund some deals off of …” Because every office that you work at, you got to leave with your book. You got to leave with your book or at least a floppy disk, you know what I mean?
Oz:
Mm-hmm (affirmative).
Eddie:
After that I funded some deals. Actually, my first month out on my own I made about seven grand. I was like, “Before I invest in anything that’s going to lose me more money,” because I was doing Google ads, LinkedIn ads, I was like, “I’m wasting my money right now. I’m going to reach out to the guru.” So I finally paid you.
Oz:
Perfect. That’s a great story, man. You pretty much, you had the entrepreneurial spirit but you’ve been through a lot. The breakups, being homeless and not having money, then working at a shop in New York city and who knows what was happening there, then the stock market and finally just decided, “I can do this myself.” That’s the entrepreneurial spirit.
Oz:
People, sometimes they only want to do things when things are going well. Anyone can stay positive when everything is going well. Anyone can do it. The difficulty in life is you got to stay motivated when things are not going your way and it doesn’t look like there’s a light at the end of the tunnel. Sometimes it feels that way. You’re going through so much, you’re like, “Dude, I’m done. This is it. My life is ruined for the rest of my life,” pretty much. Especially even if you lose your home, I don’t don’t know what else can happen. Sometimes hitting that bottom helps you appreciate how much we take certain things for granted, right?
Eddie:
Oh yeah.
Oz:
That’s when you started making money. You didn’t want to go back to where you were. That’s why you say, “I’m not going to do a trial and error. I’m just going to learn this stuff inside out so I don’t have to experience what I experienced.” I think that’s a great lesson that I’ve taken from your story because it can happen to anyone, pretty much. We don’t have any guarantees on life. Things can turn upside down pretty fast.
Eddie:
To be honest, being homeless was the best thing that ever happened to me. Absolute best thing that ever happened to me. Sometimes negative situations, no matter how bad it is, you can’t cry about it. You just got to stay calm, stay grinding, keep working, and just move smart. Something’s going to fall out of the sky sooner or later.
Oz:
Yeah. Absolutely, man. We have another member and you might know him. I can’t disclose his name but he was … he had been homeless for a while. He was staying in trailer parks and he was running his business off of his friends’ internet. He was pretty much friend hopping, one friend to another and stay there for a day and use the internet and run his business. He recently funded two deals that’s going to pay him a little more than $10,000.
Oz:
Those are the things. Making 10 grand, 20 grand, 50 grand is good, but having someone live almost on the street and save their life and come make a comeback, that’s always more moving to me than anything else, you know?
Eddie:
Yeah.
Oz:
I do appreciate you sharing that because I know it’s very personal. It’s not easy to talk about stuff like that.
Oz:
Then you came to The Blueprint. You were already excited and naturally you’re an excited guy, you’re a passionate guy, so it didn’t take a lot for you to catch on fire.
Eddie:
To make me more money. As soon as I joined The Blueprint, my hands started itching.
Oz:
Let’s talk about that part. What has happened? I know you already funded a bunch of deals since you joined. Let’s talk about that experience from that point on.
Eddie:
Hold on, repeat that. My microphone was low.
Oz:
Once you joined The Blueprint, we now understand your story up until that point. You joined The Blueprint and ever since that you’ve been on a good track record. What’s been going on since you signed up to The Blueprint program?
Eddie:
As soon as I signed up to The Blueprint, I remember I crammed through every video. I stood up for maybe three days, crammed through every video, then I fell asleep for a whole day. Then I stood up for another three days, watched it all over again until I really got it. Then I got the free trial of the, well, I’m not going to put The Blueprint out there, but I did-
Oz:
Thank you.
Eddie:
I set up everything I had to set up and I’ve just been working every day. There’s no excuses.
Oz:
It comes down to something I say all the time, if you treat this as a hobby, it’s going to pay you like a hobby which is nothing.
Eddie:
[inaudible 00:08:01].
Oz:
If you treat it like a business, if you take it seriously, then it’s going to … it’s very lucrative, as you know personally, and members in our community who’s making a killing and they’re not different than anybody. They’re just working from home most of the time and doing this. But it does require commitment. You can’t be one foot in and one foot out and try it out to see if that works or not. You got to, first of all, make yourself believe that this is going to work. This is an industry that I didn’t create, this has been going on for a while, but there was no structured way of tackling it so you can reach success.
Oz:
Obviously you could have gone through this experience yourself without joining my program. What has it changed? What does it affect in your business, pretty much, joining The Blueprint? What kind of affect it has made versus if you were to go through this yourself and try to figure it out yourself?
Eddie:
If I was to go through it myself I would have spent a lot more money than what it cost to join your program. I would have kept on messing with Google ads. I would have kept on doing ads that I didn’t have to do. The ads that I was doing right, I wouldn’t know how to do it right. Marketing wasn’t my thing. Selling is my thing. I’m good at selling. My whole life I’ve been somebody that sells and this right here, finding the clients has been my problem. My problem was lead generation. I don’t have to find these shady vendors, these lead vendors, they sell the same list to 20 different people. Also, UCCs are played out. You have to have a landing page, you have to have a website. This is the way to go.
Oz:
Let’s talk about that a little bit because I get that question in my inbox all the time and our company phone is ringing off the hook with people who are saying, “What do you think about buying leads?” What do I think? “What do you think about live transfers or buying UCC leads?” Or any kind of data that you can go ahead and buy. There are a ton of companies who are selling it. What would you say to someone who’s considering that, versus having building an actual business?
Eddie:
Well, the average person, if you’re working hard, you should be making about three to 500 calls a day and that’s your finger moving crazy. The rule of thumb with the UCC is you’re going to have to call five, 10,000 numbers just to find one deal. It could take months. Why do you want to do that? It’s good to get them hot. If somebody is sitting at your website, it’s hot. They want money right now. We’re getting paid to lend other people’s money. This is the best job in the world so we need people with the need to it. A lot of people that cold call or they might say that they could sell anything, but they’ll waste so much time on [inaudible 00:11:04].
Eddie:
This is the type of product that if there’s no need for it, there’s no need to convince them, just hang up. Move on to the next person if you’re going to take that way. I’d rather hire people. My dream right now is to get a office, to hire about eight people and have them call a whole bunch of data while I work on marketing. Then I could have a round robin for every hot lead that comes in.
Oz:
That’s incredible, dude. You touched on a lot of great points there.
Oz:
People think that I’m against cold calling. I know it works but to your point, if there’s an easier way to do it, why do it? Why do cold calling? Silly. If you’re going to go through a thousand phone numbers to get one lead who might or might not be interested and that lead, by the time you’re done with them, is going to receive probably 10 other offers because this lead provider is selling the same data over and over again, by the time you confirm and you get them committed and you’re hoping to fund a deal, you might just lose them like that because someone might come in and scoop it up. That’s exactly what happens every single day.
Oz:
If this was a product that was not in high demand, I’d say, “That’s the only option, you got to do it.” But then we’re selling money to small businesses, which they always need, it’s much better to talk to someone who wants it right now than someone that you’re trying to convince why they need money on the phone. It doesn’t make sense, right?
Eddie:
No, man.
Oz:
If you’re going go that route, then to your point, 100%, hire a bunch of people, have them dial while you’re doing your online marketing like setting up a legitimate company and having people come through while your rep’s making the phone calls and digging through that and finding gold. That doesn’t mean you can’t build businesses through cold calling, but if you’re doing it yourself and that’s your model of running a business, you might as well get a job. They’re going to make you do the same thing and at least you’re going to get paid something. If you do this yourself, you’re going to stress yourself out.
Oz:
That’s the part I don’t understand it. It’s apples to oranges. People try to compare buying data and calling versus building a real business, that those are two different things. Sometimes I hear people saying, “I’ve been selling all my life. I can just do wonders on the phone.” My response is, “If I take the amount of hours that you work and try to come up to an hourly rate, how much are you getting paid, really?” Usually it’s four or five hours, four or five dollars per hour. Maybe sometimes less. You might be the greatest salesperson but you’re dealing with crappy data that everyone else is calling on. You don’t have enough time to build your value.
Oz:
There’s a totally different authority shift. When you’re a cold caller, you’re trying to interrupt somebody’s day and build value and convince them, so you sound really needy. I don’t care how professional you are. I’ve done cold calling myself too, that’s just how it is. When you are in an authoritative position, when they come to you, you’re the one who has access to capital. So your quality, as you know from our training, you find yourself qualifying people on why you would be able to help them or not or which product would be a good fit. That’s totally consultative versus telemarketing.
Oz:
I don’t know about you but I’d rather be the person who qualifies the other person instead of them judging my character, my integrity, and trying to me prove that I’m an honest person and things like that. That’s not good. No one feels good doing it that way.
Eddie:
I was always told to work smarter and not harder. If you’re marketing and you’re generating your own leads, you’re definitely working smarter.
Oz:
Absolutely. Having said that, I like your goal. For some people, for a lot of the people who join my blueprint, they want to make enough income to transition from whatever they had going on right now. It could be a bad job, bad boss, pretty much, or the neighborhood that they live in, or they need [inaudible 00:15:06] vacations, or whatever that is so that’s their initial goal. We have some members like yourself who want to build an organization because you’ve seen how other companies do it and you see the potential in yourself that you can actually do a better job. Then at that point it makes sense to find good data providers and have your people call them all day long and get deals funded. That’s one way to scale for sure. Thanks for bringing that up.
Oz:
Let’s come back to your business, personally. I know you recently funded a couple of deals, right, since you joined?
Eddie:
Yeah.
Oz:
Let’s talk about them. How many deals you funded and what does the pipeline look like for the month of February?
Eddie:
Well, I actually cleared out my pipeline the past couple of weeks. I funded about four deals.
Oz:
Nice.
Eddie:
Actually Friday I funded, last Friday I funded two and then Monday was the holiday. I funded one but they didn’t get their funds until the next day, and then I funded another one.
Eddie:
The commission was definitely good. It was four small deals. My commission added up to about 4,500.
Oz:
Nice.
Eddie:
I’m pretty disappointed and if I’m disappointed with making 4,500 then you can tell that there’s a lot of money in this business.
Oz:
There is a lot. Some people are making three, four, $500 a week and that’s … they’re making, and I talked to all of those people, they’re making less than two grand a month. When you’re talking about small deals that make you almost $5,000, that’s just a lot of money for a lot of people-
Eddie:
And it’s legal.
Oz:
And this is just the beginning.
Eddie:
And it’s legal.
Oz:
Yeah, exactly, it’s legal. That’s always a good thing.
Oz:
Anything else you want to add for someone who’s listening to this that we haven’t touched on?
Eddie:
If you’re thinking about getting into merchant cash advance, go hard or go home. There’s a lot of people, a lot of new people I’ve been talking to that are rookies that never really been through the whole, “I’m working for a company and then I’m only getting paid 20%, and then I just left that company during my lunch break. Now I’m at this other company and I’m making 35%.” Then they, through all the trial and tribulations, now they’re getting 100%. Now we got rookies starting off with 100% so they’re definitely starting off in a good place, it’s just, I just say just take advantage of it. Take advantage of it. Work hard. Think about it every second of the day. It’s the only way you’re going to make it work. You got to treat it like a kid-
Oz:
Set you goals and … Go ahead, sorry.
Eddie:
You really got to treat this business like your kid. You got to treat this business like your wife. My father passed away in 2011 so I named the … I named my company after my father’s nickname which is, Anu. So it’s Nu Capital Funding. When I hear that, it makes me feel pride within this company. Treat it with pride.
Oz:
It adds a lot of value to the company. It’s not just something that you’re trying to see if it was going to work, you want to honor that name, obviously. It’s your father’s name.
Eddie:
Definitely.
Oz:
I love that. It’s very inspirational. People who succeed at really, really high levels, you can know that they are almost obsessed with success. Obsession is not something bad. As long as you’re obsessed with the right thing, they are obsessed with their business, where they want to go, what they want to do, it’s 24/7. Especially people like yourself who are not just looking at this as an income source but you want to build an organization, a massive organization, you have to have a lot of passion to it.
Oz:
It can’t be just money. You’re going to get the money, then if you hit your money goals then you’re going to lose your motivation if it is only about money. Let’s say your goal is to get to $30,000 a month and you hit that. Then you’re like, “Dude, I’m rich. I’m done.” And then you’re just going to slack off. If the motivation is much bigger, like what you did, you named the company after your father, there is a lot of value in that. It’s definitely more than just making a bunch of money. You want to honor his name, you want his name to be said by millions of people because he’s your father. So wow, that’s amazing, man. That’s really deep. I appreciate you sharing that.
Eddie:
And then outside of the company I’m trying to build myself as a brand because prior to this, I wanted to be an into the entertainment business. All of this opens up so many doors. I remember one time me and my Cash Advance buddies, we cut work one day to go to the Jacob Javits Center and spoke to the small business expo. It’s changed my life that day because I seen Bill Walsh speak.
Eddie:
Bill Walsh spoke to the audience and he told everybody how they have to run their business. At the end of the show he had everybody line up and spend $6,000 so he could help them run their business. Everybody in the audience got up except me and my buddies. After that I was just thinking to myself, “How about if I provide the service for people that need it for maybe free?” People that was in a situation like I’m in and if I save them and then I could show the people that can afford it, like, “I just made all these homeless people millionaires.”
Oz:
Absolutely, that’s serving a very high purpose instead of just thinking about your pocket. A lot of times the way you reach your financial goal is by helping other people reach their goals, right?
Eddie:
Yep.
Oz:
It’s cliche and you’ve heard it all the time but that’s the … if you’re just constantly thinking about how much you’re going to make, you’re going to run into trouble. If you’re constantly thinking about how you can make any kind of experience … Even in entertainment industry people are making the big bucks, other ones, they create the better experience, night clubs and all the other places. You walk in, they make you feel like a king and and you’re spending … you’re dropping a lot of money because you just feel better about yourself. That’s the same thing in the business. Whatever you’re selling, as long as you provide any, doesn’t matter, I don’t care what you provide, but at the end if the customer goes, “Wow, I’m glad I came across this guy. Eddie was great, he really cares,” that’s your personal brand.
Oz:
That’s the best thing you can do. Then you can … you have guaranteed multiple sales. That’s the best marketing you can ever have done. This guy’s going to go, he’s going to talk to his friends and other people about his experience. All of a sudden you have a client base and imagine you have 10, 15 customers. Very small number, but 10 or 15 customers who go crazy about you, that’s how you just grow a business.
Eddie:
That’s all you need.
Oz:
My first exposure to that level of obsession, when I was reading the shareholder letters of Jeff Bezos, the founder of amazon.com, I started reading them. They’re public, you can go read it. [inaudible 00:22:17] anyone who wants, who seriously want to build a business, when you read it, he talks about things that he’s going to be accomplishing. Fast forward 2019, he’s accomplished things that he said 10 years ago he would.
Oz:
The word he uses is building your customer-centric business. Everything is about the customer experience, “How can we make this experience better for the customer?” We’re in an industry in merchant cash advance and alternative lending, it is very customer-driven, very sales-driven. The better you make it for the customer and the better understand what they’re getting into, they’re going to have better trust in you because they’re buying a financial product from you. People get really, really angry if they get taken advantage of financially because it might just ruin their life, it might just ruin their relationship with their family, with their kids and with their savings. The more transparent we can be when you’re selling any kind of financial product, the more … a lot more they appreciate it. They might buy food from McDonald’s and if it is bad, it’s just one meal, right?
Eddie:
Mm-hmm (affirmative).
Oz:
They just go try it again. If you screw him up financially, that’s just bad, man. That’s going to come back and haunt you for a long time.
Eddie:
You got to be careful when you deal with the financial business, man. Your name could get messed up in this business so fast.
Oz:
So fast. You got to keep it clean. Keep your business brand, your personal brand above anything else. That requires a lot of self-respect. You got respect who you are and protect it because that’s pretty much the only thing you have. You might change businesses but you’re not going to change your name, who you are and things like that. It’s going to come with you until the day you die so you’ve got to protect it.
Oz:
As you know, I can go on and on forever but thanks for joining Eddie. I know you’re a busy guy taking time from your day, on a morning, I really do appreciate it. Any last thoughts?
Eddie:
Oh yeah. When I first found your program and … I just immediately imagined myself doing this. I was like, “This is a goal completed.” I joined the program, I killed shit, and I did the interview so I appreciate that.
Oz:
I know you mentioned Instagram, “Dude, I want to join and I want to be in one of those interviews.” That wasn’t a long time ago. I think, what, it’s been a little more than a month maybe?
Eddie:
Yeah, it’s probably a month and two weeks. A month and a week.
Oz:
That’s amazing. I remember it now, you mentioned it. You’re like, “I watched the videos of people. I want to do the same thing. I want to be on the interview,” and you’ve done it, dude. Congratulations. But again, besides the interview, I love having you. You’re definitely a positive individual who’s definitely looking to better your life. I give credit to people who are working towards achieving something bigger even though things might not be going their way. [crosstalk 00:25:13]
Eddie:
Got to make it go your way. Got to make it.
Oz:
Dude, you’re the only one. Who’s going to do it if you don’t do it?
Eddie:
Sometimes you just got to smack life and put a gun to its head and be like, “I’m having my way.”
Oz:
You got to be firm. Again, I love having you, buddy. Thanks so much for joining, Eddie. Talk to you later.
Eddie:
Okay, man. Talk to you later.
Oz:
All right. Bye-bye now.
Eddie:
All right, man.